Demand Generation Digital Marketing RevOps B2B Marketing

Demand Generation,
Digital Marketing,
& RevOps Strategy.

I help growth-focused teams build stronger campaigns, clearer messaging, better pipeline visibility, and more effective marketing systems.

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About Me

I am a digital marketing professional with 10+ years of experience across demand generation, paid media, outbound strategy, content, and marketing operations. I focus on helping growth teams improve campaign execution, messaging, and pipeline visibility.

Subhan Alam
10+ Years Digital Marketing Experience
B2B & Agency Environments
HubSpot-Aligned Strategy
Demand Gen · RevOps · Paid Media

About Me

I am a results-driven digital marketing professional with 10+ years of experience across demand generation, digital campaigns, outbound strategy, paid media, lifecycle marketing, website optimization, and performance reporting.

My experience spans both in-house and agency environments, where I have supported growth through campaign execution, audience targeting, messaging strategy, marketing operations, and conversion-focused digital initiatives.

Most recently, at Set2Close, a HubSpot Elite Solutions Partner, I contributed to multi-channel demand generation, outbound campaigns, paid media support, marketing strategy, case study development, reporting, and HubSpot-aligned campaign execution.

My work focuses on improving pipeline visibility, strengthening positioning, supporting revenue-focused marketing initiatives, and helping teams execute with more clarity and consistency.

Core Expertise

Demand Generation

Driving multi-channel demand generation through outbound, paid media, retargeting, and content strategy.

Revenue Operations

Improving CRM execution, lead management, pipeline visibility, and reporting across growth teams.

AI-Enabled Workflows

Leveraging AI tools to accelerate planning, writing, research, and operational efficiency.

Paid Media Strategy

Supporting digital advertising strategy, targeting, and campaign execution across major paid channels.

Lifecycle Marketing

Building email and nurture programs that strengthen engagement, lead progression, and customer communication.

Web Operations

Overseeing website updates, landing page execution, UX improvements, and front-end management.

Selected Work

Featured Work

HubSpot Elite Partner

Set2Close

Demand Generation & RevOps Execution

Supported a HubSpot Elite Solutions Partner with outbound campaigns, paid media support, persona-based messaging, pipeline visibility initiatives, case study planning, LinkedIn growth, and marketing operations support.

Key Highlights

70+ outbound campaign launches
92% sourced-opportunity win rate
83% lead contact rate
6.3% newsletter conversion
Payroll & HR Services

Canadian Payroll Services

Marketing Growth Initiatives

Led digital marketing across paid search, email, social media, and landing page optimization. Supported lead growth through U.S. focused search campaigns, improved email engagement through segmentation, and strengthened conversion performance.

Key Highlights

62% increase in lead generation
35% improvement in email engagement
40% increase in social interaction
Conversion rate improvements
Fashion & Retail

Zellbury

E-Commerce Growth

Supported digital marketing for a fashion e-commerce brand, focused on customer acquisition, retention, and campaign performance. Used analytics, SEO, landing page content, and email workflows to improve returning customer growth, conversion performance, and engagement.

Key Highlights

150% sales surge
70% boost in engagement
68% increase in returning customers
40% increase in page conversions

Academic Background

Education

Master's in Management & Administrative Science

University of Karachi

2014

Aligned with business management principles focused on leadership, strategy, and analytics.

Post Graduate Diploma in Public Administration

University of Karachi

2013

Focused on public administration, governance, and organizational management.

Certifications

  • Chartered Marketer (CM) Canadian Marketing Association · 2025
  • Digital Graphic Design Seneca College · 2024
  • Artificial Intelligence in Marketing University of Virginia · 2024
  • Advanced Google Analytics Google · 2024
  • Salesforce Marketing Cloud Email Specialist Salesforce · 2024
  • Scrum Master (SMAC) International Scrum Institute · 2017

Tools & Stack

HubSpot Google Ads Meta Ads LinkedIn Campaign Manager Google Analytics SEMrush WordPress Canva Figma HTML / CSS Replit Apollo PlusVibe Warmly ChatGPT Gemini Claude

Download Resume

PDF Format

Download Portfolio

Detailed Case Studies

View LinkedIn

Professional Network

Let's Talk

Let's Connect

Whether you're looking to scale your demand generation, improve pipeline visibility, or build better marketing systems, I'd love to chat.

Location

Oakville, Canada

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